Liqui-Mark Launches the "Highlight The Fight"™ Program to support Autism Awareness and fight for a cure.
Liqui-Mark Corp. announces partnership with Autism Speaks to raise awareness
Leading Writing Instrument Manufacture expands “Highlight The Fight”™ Program.
Liqui-Mark Corp., leading manufacturer of writing instruments, today announced a partnership with Autism Speaks, the largest non-profit organization dedicated to increasing awareness of autism and raising money to fund autism research.
Beginning in April, Liqui-Mark has expanded their “Highlight The Fight”™ Program for autism awareness and will be selling 2 blue highlighters co-branded with Autism Speaks to raise funds for autism research. This package of highlighters will be sold at various retailers across the country. A portion of the proceeds will be donated to Autism Speaks. In addition to raising funds this program helps raise awareness by having people highlight in blue.
About Autism Autism is a complex neurobiological disorder that typically lasts throughout a person's lifetime. It is part of a group of disorders known as Autism Spectrum Disorders (ASD). Today, 1 in 150 individuals is diagnosed with autism, making it more common than pediatric cancer, diabetes, and AIDS combined. It occurs in all racial, ethnic, and social groups and is four times more likely to strike boys than girls. Autism impairs a person's ability to communicate and relate to others. It is also associated with rigid routines and repetitive behaviors, such as obsessively arranging objects or following very specific routines. Symptoms can range from very mild to quite severe. The Centers for Disease Control and Prevention have called autism a national public health crisis whose cause and cure remain unknown.
About Autism Speaks Autism Speaks is dedicated to increasing awareness of autism spectrum disorders, to funding research into the causes, prevention, treatments and cure for autism, and to advocating for the needs of affected families. It was founded in February 2005 by Suzanne and Bob Wright, the grandparents of a child with autism. Bob Wright is Vice Chairman, General Electric, and served as chief executive officer of NBC for more than twenty years. Autism Speaks has merged with both the National Alliance for Autism Research (NAAR) and Cure Autism Now (CAN), bringing together the nation’s three leading autism advocacy organizations. To learn more about Autism Speaks, please visit www.autismspeaks.org For further information contact Dana Marnane at dmarnane@autismspeaks.org
About Liqui-Mark Corp. For over 33 years Liqui-Mark has been a manufacturer of high quality, innovative writing and drawing instruments. Liqui-Mark was started in 1974 in Brooklyn, NY by Stuart Goodelman. He built the business by manufacturing private label markers and pens to some of the country's largest mass marketers of the day. By 1985 he expanded the business to include their own line of Liqui-Mark brand products, supplying the school and office products markets through retail and commercial distribution. Today the company headquartered in Hauppauge, NY. For further information contact Josh Goodelman at josh@liquimark.com. www.liquimark.com About “Highlight The Fight”™ Highlight The Fight began in 2006 as a program selling 2 pink highlighters co-branded with the breast cancer awareness ribbon to raise funds for breast cancer research. This unique program continues to grow each year. This program gave Liqui-Mark the opportunity to give back to the community.
Liqui-Mark Launches the "Highlight The Fight"™ Program to support Autism Awareness and fight for a cure.